ZEE5 and ALTBalaji unveiled the music album and the trailer of its much-awaited web series ‘FITTRAT’ amidst great excitement and fanfare. The series marks the digital debut of the gorgeous Krystle Dsouza, stunning Anushka Ranjan and the heartthrob Aditya Seal. Actor Krystle D’souza, plays the gold medalist turned gold digger Tarini Bisht. Anushka Ranjan plays her childhood friend, Amy. Joining them is Veer Shergill, the hottest bachelor in town portrayed by the heartthrob Aditya Seal. The posters of the actors from the web-series have built a lot of excitement amongst the fans. Adding to the frenzy, ALTBalaji gave a melodious surprise to all its viewers by releasing four soul-stirring original songs at a musical afternoon. Produced by Ding Entertainment, the web series will stream from October 18, on ALTBalaji and ZEE5.
The songs composed by music director Sandman and mixed & mastered by Joseph George were launched at this high-octane event which was graced by Ekta Kapoor along with Producer Tanveer Bookwala, Director Santosh Singh and the spectacular star cast of FITTRAT. The grand musical afternoon saw the singers lend their voice and give the audiences a live experience of the music, adding the extra dose of melody to the event. While the music mesmerized everyone present, the trailer of the series gripped everybody’s attention with its slick cinematography, crisp portrayal of characters and the large canvas glamour. The two leading ladies Krystle D’Souza and Anushka Ranjan give us major BFF goals as they play Tarini and Amy respectively. The handsome hunk, Aditya Seal plays Veer Shergill, Amy’s boyfriend, pand is sure to make the women go weak in their knees with his absolute drop-dead good looks. Tarini finishes her college in Shimla and unites with her childhood best friend Amy in Delhi in the sole pursuit of the richest man to marry. She is only interested in money and seeks Amy’s help to fulfill her ambition. Amy is in a steady relationship with Veer but his prying eyes notice Tarini. This turn of events greatly affects the girls’ friendship causing misunderstanding and making them stand against each other. Will Tarini and Amy’s childhood friendship win over love? This question makes the web-series an even more interesting watch. With such power-packed performances, FITTRAT not only looks promising but is surely going to be a treat this festive season.
Aparna Acharekar, Programming Head, ZEE5 India said, “At ZEE5, we are committed to showcase the best content suited for our viewers… With FITTRAT, we bring for our viewers another project in association with ALTBalaji.
On the upcoming web-series, Ekta Kapoor, Joint MD, Balaji Telefilms said, “Our new show – FITTRAT is about a journey of a girl who wants to marry a wealthy guy who can buy her gold and all the riches of the world till she realizes that the gold that she is looking for is within her. It is about time, that girls have this approach towards life and work towards being their own hero. FITTRAT is a gripping show made for the digital audience but made with a cinema experience backed by soul-stirring music. It gives me utmost happiness that the two beautiful female actors – Krystle D’souza and Anushka Ranjan are making their digital debut with our show. And Aditya is a complete heartthrob who will definitely steal a lot of hearts with this show.”
Speaking on the grand launch, Krystle D’souza who will be marking her digital debut with FITTRAT commented, “I love the way webspace is evolving and giving freedom to actors, writers, directors to experiment and explore. I have been doing television and I think now is the right time to venture into this space and I am really thankful to Ekta for giving me this opportunity. In FITTRAT”.
Actor Anushka Ranjan said, “There are many shows and stories around BFFs or friendship but this one stands out from the clutter. I am thankful to Ekta who believed in me and considered me for this character.”
The handsome Aditya Seal quipped, “I have always believed in experimenting be it acting or in life. FITTRAT is my experiment in the web-space. I have played different types of characters in my previous films and in this series, my character has shades of grey. I really enjoyed shooting for the show and especially with such an amazing cast and crew. I hope the audience will like the show too.”
So, are you ready to meet Amy, Veer, and Tarini? Different hai inke ‘life goals’ and Different hai inki fittrat.
FITTRAT Streaming on 18th October, on ZEE5 and ALTBalaji
By Preshita Sood