Lufthansa ‘Runway to Success’ campaign was awarded Gold in the category of ‘Travel and Hospitality/Transportation’ at the Direct Marketing Association (DMA) International ECHO® Awards. At a glittering ceremony held in Los Angeles on October 16, 2016, MRM//McCANN, the advertising agency for Lufthansa in India, received the medal in presence of marketing leaders from across the globe.
The Echo Awards honor the world’s best marketing campaigns that have raised the bar in terms of strategy, creativity and results in direct and digital marketing. This award recognizes Lufthansa ‘Runway to Success’ campaign for its innovative concept and outstanding work.
“We are very proud to work together with MRM//McCANN and take this opportunity to congratulate the talented team who conceptualized and rolled out the Lufthansa ‘Runway to Success’ campaign in India”, shared Sangeeta Sharma, Senior Manager, Marketing and Product, Lufthansa Passenger Airlines. “For Lufthansa, it is a very important initiative as it brings alive our philosophy of Nonstop You and our promise of striving to be ‘More Indian than you think. Over the years, this platform has grown to become one of the most valuable and sought after amongst budding entrepreneurs.”
Lufthansa Runway to Success recognizes and nurtures potential leaders by encouraging Small and Medium Entrepreneurs (SMEs) to come forward and share their vision with some of the best known names in the Indian business industry. Over the past 4 years this platform has grown exponentially into a nationwide campaign and has witnessed a diverse portfolio of over 100,000 budding entrepreneurs.
DMA International ECHO® Awards 2016 were decided through an objective evaluation by a jury comprising over 90 renowned professionals culled from across the global marketing ecosystem. The jury undertook a rigorous judging process combining several rounds of in-person and online evaluations. Organised by Direct Marketing Association, the DMA International ECHO® awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing set benchmarks for marketers to strive for in the years ahead with regard to responsiveness to clients, customer engagement, measurable and meaningful outcomes that delight and exceed expectations.
About Lufthansa Group
Lufthansa Group is a global aviation group with its headquarters based in Germany, employing around 120,000 staff worldwide. The airlines operate through the Frankfurt, Munich, Vienna, Brussels and Zurich hubs. During the summer schedule 2016, Lufthansa, Austrian Airlines, Vienna, Brussels Airlines, SWISS jointly serve 316 destinations in 101 countries on four continents. In 2015 more than 107 million air passengers were welcomed on board. With 18 gateways in Asia/Pacific, Lufthansa, SWISS, Austrian Airlines and Eurowings is the leading European airline group in the region. In Asia-Pacific, Lufthansa Group flies to 18 destinations in 8 countries, offering a total of 249 weekly flights from Asia-Pacific to Europe.
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