The campaign started out as a thread on Twitter by Gail Simone, with people sharing spooky stories. This very easily transformed into regular life mess ups. And people started sharing stories their own experience, which are relatable. It was so catchy and easily accepted by people, this was the reason that brands had to pitch in their stand on it. There weren’t any restrictions about it, we just wanted the posts to instantly catch the eye and make sure that relatable to the audience.
Khusbhoo Solanki Sharma who is founder of Ahmedabad based advt agency, Zero Gravity Communication, who has recently bragged 3 Gold FoxGlove awards and successfully completed 5 years in the industry.
Started in the year 2014, an idea in mind, fire in the heart and creativity in our hands, we embarked on the journey with thoughts evolving and our strength increasing every year. Today, we are proud to be a full-service advertising agency. With our four pillars of Zero Gravity Communications – Strategy, Branding, Advertising and Digital, we are making whispers in this chaos. Soon we wish to make the noise in the Ad world to stop the chaos for a minute to watch the idea people have done.
The company has acquired a cliental base and leading brands since its inception. Brands include KP Sanghvi, Vadilal Icecreams, MYBYK, Indira IVF, Emerald Motors, KK Jewellers, Shankus Waterpark, Grainspan Foods, Etc.
Mainly focused around SMEs, National Brands from Gujarat, promoting Startups, they started with small but now works with some of the best brands to Gujarat in across more than 15 industry verticals.